...to Joe Trippi's company, that is.
"Instead of a salary, Trippi's company had been paid a commission of the campaign's television advertising buys - a percentage he and his company's partners said he never knew.
'I didn't want to know. I didn't do this for the money,' Trippi said."
While I have my doubts of how completely Trippi means that statement - he is in business after all - I will say that such an arrangement is more than fair and equitable and saves money for Dean. If Howard Dean's campaign were to place ads directly with media outlets, they would be charged the full spot rate (albeit the lowest unit rate as mandated by law). This is standard practice in the radio/TV industry, applying to every client from Lipton Tea to General Motors. By going through Trippi's company, which gets an agendcy discount - let's say 17 - from the media outlets, Dean pays the same amount and Trippi makes money from the spots (the media actually makes less. Digest that, paranoid liberals!) The only difference is that Dean has someone to handle the production of the spots and placement who is experienced in this arena (it's not for amateurs to be sure)and looking out for the campaign's interests as oppossed to an account exec from a TV and radio station who has sales quotas to meet (think of the Alec Baldwin scene in
Glengarry Glen Ross.)
The truth of the istuation is that Trippi could have made even more from running Dean's campaign than he did. Usually, consultants charge a substantial retainer in addition to the money made from spots. That being said, Dean got an incredible deal paying Trippi in this manner. Had the campaign gathered steam and Trippi stayed on board, he would have made buckets more money than he already did.
There are misguided liberals out there who believe that altruism should reign in politics, but like any great American capitalist institution that is not the case. If you want the best, you should expect to pay for it. Any criticism of this arrangement is totally unfounded and proves how ignorant some people can be of how the world works, not an uncommon phenomenon among liberals.