Pixar ends Disney distribution deal
Michael Eisner has been outfoxed by Steve Jobs. Disney has already closed their traditional animation studio in favor of computerized animation provided by Pixar, and now the rug gets pulled out from under them. This puts Disney in a real bind, and the options aren't pretty. Eisner could continue to crank out low-quality Korean animated features like the countless direct-to-video sequels, but that would diminish Disney's image in Hollywood and puts others studios on an equal playing field. He could go back and beg Jobs to reconsider, but the ego won't allow it. He could steal key creative types from Pixar, sparking a flurry of lawsuits. He could reactivate the traditional animation unit, which the market won't like due to the costs and dwindling success of old-style features. Tough decisions abound.






